TxDOT is using the popular telenovela format to sell its anti-DUI message to Texas' Spanish-speaking population.
Screen capture from TxDOT anti-DUI ad.
The Texas Department of Transportation announced today that it has been airing these two-minute 'mini' telenovelas on the Spanish-language TV networks Univision, Estrella, and Telefutura. TxDOT says it is one of the first US state agencies to create anti-DUI ads using the telenovela form, "which is very popular in the Spanish-speaking community."
Check out the videos for yourself.
Read more here http://vivanowmedia.com/blog/2011/06/20/txdot-creates-original-mini-telenovelas-series-reach-hispanic-families/
http://vivanowmedia.com/blog/2011/06/20/txdot-crea-serie-original-de-minitelenovelas/
Check out the videos for yourself.
Read more here http://vivanowmedia.com/blog/2011/06/20/txdot-creates-original-mini-telenovelas-series-reach-hispanic-families/
http://vivanowmedia.com/blog/2011/06/20/txdot-crea-serie-original-de-minitelenovelas/
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